Involved Media

Interactive Billboards
Multiple interactive touch-sensitive billboards are the core media of the concept. They contain and provide the services to entertain and inform the daily commuters.

The services implemented on the billboards are:

Games
Complete the Spoorzone Puzzle, play a solo game of Railroad Pong, or compete with someone on the other side of the platform.

Photography
Take pictures, add effects, upload them and view them on the web. (Trough a mobile phone or computer)

Information
View current train schedules and receive updates on the status of the Spoorzone Project

Website
After having taken a picture, completing the Spoorzone Puzzle or having played a game of Railroad Pong, travellers can visit a website. (Whilst on their way to their destination, or simply at home)

The content of this website will consist of:

Pictures taken on the billboard
The pictures are sorted by date, week, month and year, and can be downloaded directly to a mobile phone or pc to print and/or edit them afterwards.

Leaderboard with high-scores of Railroad Pong
Only high-scores of users with a personal profile are uploaded onto the leaderboard.

Personal profiles
Frequent users of the concept can decide to make a personal profile. This can be done either directly through one of the interactive billboards, or on the website. The profiles will contain only basic information, such as gender, age, occupation work/study etc. Users can log on to a billboard or on the website with a combination of a username and password.

Users with a personal profile can look up newly taken pictures directly, without having to look them up amongst the several other pictures taken at the same day or week.

Another benefit of having a personal profile is the ability to get in touch with someone you have met during a session of Railroad Pong. This way, new friendships and/or business contacts might be realized in a playful, informal manner.

Flyers & Posters
The concept will be promoted with flyers and posters, placed and handed out on-site. The promotional campaign will start one week before the billboards are placed. Every day of this week, a new clue or ‘hint’ will be given. This way, the actual target group (daily commutors) will have an advantage over occasional travellers. Combining all the clues results in a free gift (OV Chips!) which can be collected at the AH to go.